TikTok is introducing a updated setting that permits them to reduce the quantity of AI-made videos appearing in their streams. This step comes as the company revealed that it presently contains more than 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale rollout. This development aligns with a increase in content created by AI, spurred by new video-generation tools.
AI Content on Other Platforms
It has been noted that nearly 10% of the most rapidly expanding video streams on a popular video site primarily display AI-generated videos. A considerable share of this content is classified as low-quality AI content, a term for poor-quality, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, from digital art to educational videos, and we aim to offer the community the power to see more or less of that, depending on their own preferences,” commented a platform representative.
Volume and Proportions
The service shared that there are now over a billion videos on its network identified as made with AI. Collectively, in excess of 100 m pieces of content are added to the app every day, making clips made by AI a minor part of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of AI-generated videos they watch by accessing the “manage topic” feature in the application and choosing “AI-generated content”. Further subjects that can already be adjusted under the filter cover current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
Its policies oblige creators to label “realistic” AI-made content, and it prohibits malicious fake videos of celebrities or critical incidents. Any believable artificial content that is not labeled can be deleted under its community policies.
In addition, the service will now attach an AI-generated label to content created with its proprietary AI systems, or detected by an industry-wide initiative for recognizing artificial media. This measure is intended to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is also launching a two million dollar educational fund for professionals and groups to create learning resources about using AI responsibly. This initiative will support educational bodies focused on training coding and technology.
Moderation Strategy
The platform has defended its safety measures, following discussion over plans to make redundant numerous safety staff in the UK. TikTok is expected to eliminate hundreds of positions in its content moderation department in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would continue to be important, but AI can shield workers by removing the most distressing content before it is viewed by staff. The platform reported a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to intervention by its machine learning processes.
We believe it is crucial to integrate humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is really helping us work at speed.”
